One of the newer terms bandied about the retail business these days is "seasonal creep" - that is, the fact that seasonal items find their way on to retailers shelves earlier every year. Seasonal creep has found its way into the beer and wine business as well in recent years, although that's not such a bad thing. Christmas Ales hit the shelves in October these days, Summer Ales in April, and now Oktoberfest brews are available around the first of August.
We've received our first batch of Oktoberfests, all from Pennsylvania, and these malty lagers really hit the spot. Stoudt's, Weyerbacher and Pennsylvania Brewing Company all produce terrific Oktos - stop by today and try some, and remember, Christmas is just around the corner!
Monday, August 13, 2007
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